*IDGAF CO. is a dystopian brand identity that is obsessed with keeping tabs on their employees that don’t have the freedom to leave their role.

Filled with passive aggressive messaging; the brand uses their visual identity to treat their employees like shit. *IDGAF CO sends out letters and ‘compliment’ slips to employees that fail to punch in, along with a button they have to wear as a badge of shame.

Client: Personal
Year: 2019
Outcomes: Punch Card, Business Card, “Compliments” Pack
Disciplines: Typography, Image-Making, Texture

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