Digital social assets for Keele University Men’s Hockey Club.

Run, cycle, swim or walk your way from Keele to Minneapolis in a virtual voyage from the month of June - July to raise money for a great cause. Keele University Men’s Hockey Club have organised a virtual voyage from Keele to Minneapolis. That’s 3877 miles in the space of a month by running, cycling, swimming and walking to show our solidarity with the people of Minneapolis, whilst also raising money for the American Civil Liberties Union (ACLU).

For nearly 100 years, the ACLU has defended the constitutional rights of all people and is highly active in the Minnesota area, seeing such unrest in the current time. Their work isn’t about one person, one party or one issue. It’s about all of us, coming together, daring to create a more perfect union. The ACLU works in courts, legislatures and communities to preserve the individual rights and liberties guaranteed to all people by the Constitution and laws of the United States. They are acting to end police brutality and demand racial justice. Your donation will fuel legal battles and urgent advocacy efforts.

Client: Keele University Men’s Hockey Club
Year: 2020
Outcomes: Poster, Banner, Instagram post
Disciplines: Typography, Image-making

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